Call for Papers

The call for submissions to the 4th European Social Marketing Conference is now closed


Conference theme: “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and wellbeing.”


Do you have an exciting Social Marketing or behaviour change story to tell?
If you have a great case study, piece of research  or on-going project you want to share with the behavior change community then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we want to hear from you! Help inspire others, share knowledge and drive forward best practice in Social Marketing by sharing your work at ESMC 2018.


Application is easy
The conference committee are inviting academic and practice submission as well as workshop sessions and poster proposals. ESMC 2018 encourage submissions from academics, researchers, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen-centric approaches to effective and efficient social programme and policy delivery.
Guidance documents and submission templates are available below to help make your submission as easy as possible.


What happens if my submission is accepted?
  • Accepted papers will be granted 20 minute oral presentations within the conference programme 
  • Accepted submissions which propose workshops, interactive or problem solving sessions will be granted 45 minute time-slots in the conference programme 


Conference tracks

The European Social Marketing Association (ESMA) conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks;
1. New theories and methods being used in social marketing
2. Upstream social marketing, policy and stakeholder engagement
3. Health and well-being
4. Environment and sustainability
5. Social Impact investing
6. Scaling up and sustaining projects
7. Contribution of the arts to social marketing delivery
8. Promoting the application of social marketing
9. The implementation challenge, solving problems and overcoming barriers
10. Outcome focused planning, delivery and evaluation of action
11. Migration, integration and community cohesion


How do I make a submission?

STEP 1: Please take a moment to download and read the guidance documents below
STEP 2: Download a submission template relevant to your submission
STEP 3: Complete the submission template with your work! 
  • Follow the instructions within the submission template and guidelines as closely as possible.
  • DO NOT include the names of the paper author(s) or organisation names on your template or include a cover note unless requested. These papers will be blind reviewed and all author details will be collected as part of your online submission. 
  • The completed template will make up the main part of your submission and it is this document (and further attachment if submitting a poster) which will be reviewed. 
  • Please provide a brief abstract or summary of your submission in EasyChair. Extra covering information / contextual information must be included within the relevant section of the submission templates provided.  
STEP 4: Once your submission is complete, follow the ‘submit your paper’ link below and create a user account on EasyChair
  • It is best that the person who is most likely to present the paper (if accepted) do this so that they receive future email correspondence about their submission.  Extra correspondence contacts for your submission can be added within EasyChair if you are submitting this paper on behalf of another author / colleague. 
STEP 5: Complete the submission form within EasyChair and attach your completed submission template
  • Ensure that the most accurate and complete information is provided in EasyChair to accompany your submission document. Please provide clear names for all authors. 


ESMA aims to maintain the high quality at the conference to this end all submissions will be subject to blind peer review. Please log on to the following link to begin the submission process.

Submit your paper, poster or case study


We look forward to receiving your submission and seeing you in Antwerp