It has been a decade since the creation of the National Social Marketing Centre (NSMC) in the UK and a lot has changed and been changed in those ten formative years. Social Marketing and Behaviour Change programmes have taken root across the UK and are having more and more of a demonstrative positive impact on communities across a number of sectors. However, we believe that the journey has just begun, that it is time to reflect and learn from the past decade while planning for a positive and competitive future.

As key partners of the first UK Social Marketing Conference, Queen Mary University, the European Social Marketing Association, NSMC, Strategic Social Marketing and Fuse Events invite you to join us at the first cross sector event for change makers across the UK in nearly ten years. 

The mission of the World Social Marketing Conference event series is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.

We are committed to running events at locations around the world in order to build a truly global community of Social Marketers. At our most recent conferences we have hosted representatives from over 40 countries who came together to exchange ideas and good practice. Now our focus is firmly focused on reengaging the community in the UK.

Social Marketing is a set of evidence and experience based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’.

New ideas and evidence will be presented by thought leaders and practitioners. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the UK.