Dr Danae Manika
Senior Lecturer (Associate Professor) in Marketing, Queen Mary University of London
Dr Danae Manika is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management at Queen Mary University of London and the Director of the BSc in Marketing and Management Programme. Before joining Queen Mary University of London in 2013, she worked as a Lecturer in Marketing at Durham University Business School, and prior to that as an Assistant Instructor in Advertising at the University of Texas at Austin, in the USA, where she also received her PhD from. Danae was also a visiting scholar at the Centre of Risk Management, at McCombs Business School at University of Texas at Austin in the summer of 2016. Danae’s research focuses on behaviour change and communications, often using health and environmental social issues. Her research identifies and classifies cognitive and affective factors during information processing that translate knowledge acquisition to behaviour formation/change. Her research is multi-disciplinary and quantitative in nature, and has been published or accepted for publication in Psychology & Marketing, Journal of Business Ethics, Technological Forecasting and Social Change, Information Technology & People, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, Journal of Marketing Management, Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Information Management, Journal of Consumer Marketing, International Journal of Business Science and Applied Management, International Journal of E-Business Research and the Academy of Health Care Management. Danae is also a member of the Catalyst Award Expert Review Panel of the Population Research Committee of Cancer Research UK and a member of the Advisory Board of the international journal Technological Forecasting and Social Change. Danae often collaborates with charities such as Global Action Plan, UK and Texas Comprehensive Cancer Coalition, USA, and in the past has worked/interned for advertising agencies such as DDB New York and Latinworks, Austin, TX, in the USA.