Dr Ross Gordon
Senior Lecturer in Marketing, Macquarie University, Sydney
Ross is a Senior Lecturer in Marketing at Macquarie University in Sydney. He previously worked at and remains a member of the Centre for Health Initiatives at the University of Wollongong, and also worked at the Institute for Social Marketing at The Open University (ISM-Open) and prior to that the ISM at the University of Stirling. He is also a member of the management committee of the Australian Association of Social Marketing (AASM). His expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He has been a principal or named investigator on projects attracting over $6.5m in research funds in Australia, UK, Europe and India.
He has extensive experience managing and conducting research using mixed methodologies including longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, observation research, ethnography, content analysis, and experimental studies. His current research interests include, social marketing theory and practice, strategic and systems level social marketing, consumer cultures, critical social marketing, sustainability, marketing ethics, and critical marketing. Ross is also a specialist on the topic of alcohol marketing. He has acted an expert advisor to the Scottish Government, the European Commission, Cancer Institute, and a range of other NGOs on various social marketing topics.
He has published 60 academic journals, book chapters and conference papers, including in outlets such as the European Journal of Marketing, Marketing Theory, and the Journal of Social Marketing, and has delivered numerous client reports and invited speaking engagements. He is an academic co-chair of the 2015 World Social Marketing Conference, is guest editing a special issue of the Journal of Marketing Management on Advancing Theory and Research in Social Marketing, and is the incoming new president of the Australian Association of Social Marketing. He will also be co-authoring a textbook on strategic social marketing with Jeff French due for completion in late 2014. Ross is a keen player and follower of sports including football, tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.
Google Scholar: http://scholar.google.co.uk/citations?user=npZ4I3gAAAAJ&hl=en